Mass-market pin sites: also sell drinkware, socks, and koozies, to anyone and everyone.
Custompins.us: we focus on one thing. Professional custom pins for programs, teams, or events that matter. We've made pins for teams at LinkedIn, Instacart, Y-Combinator, USPS, Keller Williams, Cornell, NYPD, NASA, Adidas, and many more. When you need your pins done well and done right, our Pin Advisors make it simple for you.
Mass-market pin sites: default to self-serve checkout, where the buyer has to figure out the right specs and hope for no mistakes. Also, some of the most important spec options (e.g. base metal) are never shown.
Custompins.us: every order is lead by a trained, human, USA-based pin expert who helps you decide the best specs for your pin's purpose (or does it for you if you prefer), answers your questions, and streamlines the process from first email to final delivery. Your pin partner makes it easy to get great pins and avoid the problems that lead to disappointing or unusable pins.
Mass-market pin sites: their products and quote forms handle one design at a time, so a multi-tier order means repeating the process for each design and speccing it yourself. Their process is optimized for rush orders and profit, not recognition quality pins.
Custompins.us: if you're ordering pins with different tiers or variations like recognition or membership pins, and you're not sure which pin options to choose, that's what we're here for.
Mass-market pin sites: default to using oxidative iron base metal, thin plating, and minimal quality control to hit lowest prices and quick turnaround. Pins often arrive duller, lighter, defective, or different than you expected. Fine for disposable and novelty pins, not fine for pins that represent your people.
Custompins.us: Brass base metal is our standard, the same metal used for institution, military, and professional organization pins. We will not use iron. Each piece is enameled, plated, and polished to professional standards so it feels worthy, looks sharp, and lasts a lifetime without rusting. Like a real pin is supposed to.
Mass-market pin sites: default to marketing-style mockups that are often just your digital design given back to you with their branding. These get approved before anyone asks how the design will actually translate to manufacturing.
Custompins.us: every project includes production proofs designed by our professional pin artists, showing metal lines, recessed areas, textured zones, Pantone color callouts, and personal notes from your Pin Advisor.
Mass-market pin sites: default to minimal if any quality control to increase throughput and lower their costs.
Custompins.us: every order is inspected throughout the full cycle. Anything that does not pass our standard gets caught and fixed before pins ship to you.
Mass-market pin sites: default to silence after the order is placed, with buyers often chasing email replies for status updates as deadlines approach.
Custompins.us: your Pin Advisor sends short, timely updates at key production milestones so you always know where things stand, before you have to ask.
Mass-market pin sites: default to ticketed support systems, where every new email gets routed to different customer service reps who don't know your project and are working with dozens of different products.
Custompins.us: every email goes directly to your Pin Advisor, the one pin expert who's been on your project from the start. You skip the queue and talk to someone who knows exactly what's going on.
Mass-market pin sites: default to handling reorders the same way as new orders. So you have to start over each time.
Custompins.us: after your first project you get a private reorder portal with your approved proof, full specs, and order history saved and ready. Reordering takes seconds and a few clicks. And your new pins match your last batch.
Every domestic order ships free via insured USPS Priority Mail or UPS, with full tracking from our facility to your door. International shipping is quoted separately and added as its own line item so your pin pricing stays consistent.

